Q9. How do you build a creative in Google Web Designer that restyles to fit larger and smaller screens?

• By saving two different creatives in Google Web Designer
• By turning on the creative's auto-adjust
• By setting the ad server to auto-adjust
• By including larger and smaller versions within the same creative

Responsive Creative Building in Google Web Designer

To create a creative in Google Web Designer that automatically adjusts to both larger and smaller screens, you need to include larger and smaller versions within the same creative. This approach uses responsive design principles, allowing the layout to restyle itself based on the viewer’s device size.

Instead of saving separate creatives or relying on auto-adjust settings from the ad server, Google Web Designer lets you define multiple layouts inside one project. By setting up responsive rules and breakpoints, the creative smoothly adapts its structure, elements, and proportions—all within a single file.

This ensures a consistent, high-quality experience for users regardless of whether they are viewing the ad on a mobile phone, tablet, or large desktop screen.