Advance PPC Training Institute in Delhi, Advanced PPC Programming Course

We offers advance PPC training course in delhi as we are the most reliable ppc training institute with detail Knowledge of PPC Ads campaigns including Facebook , bing ads and model of internet advertising for Google Ads.

PPC is a most efficient online marketing model used to drive maximum traffic to your website. Whenever an user clicks on the ads, then only advertiser pay to the publisher of the ads.

This course will give you rigorous knowledge on PPC advertising like creating and managing campaigns, bidding strategies, ads creation and keyword usage, landing pages and other PPC concepts.

Who should go for this course

Professionals who wish to uplift or make their career in digital marketing and paid marketing, this course is surely to catch for them. Along with this, this course is also beneficiary for business owners, online marketers, bloggers, social media managers and fresh graduates too.

PPC Course offers

Google Adwords

• Account setup
• Creating adwords account
• Adding adwords account
• Dashboard
• Billing Setup
• Bidding Strategies
• CPC, CPA, ROAS, Maximize Clicks, Maximize conversions, Target search page location, Target outranking share, Enhanced CPC
• Shared Library

Ad Server Display

• Ad networks
• Publishers
• Advertisers
• Ad inventory

Video Ads

• TrueView Video ads
• Bumper Ads

Creating Campaign

• Creating Campaign
• Limitations of Campaign
• Multiple Accounts Management
• Location and Language Settings
• Networks and Devices
• Bidding and Budget Setup
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Ad Extentions: Call, Callout, Sitelink, Snippet, Message, Location, Apps, Promotion and More

Ad groups & Keywords

• Demographic bidding (Display Only)
• Ad groups and Keywords
• Keywords Targeting
• Importance Quality Score
• Keyword Style/Type (Broad, Phrase, Exact, Broad Modifier and Negative)
• Target Placement Targeting
• Topics & Interest based Targeting
• Customized Trageting Settings

Bidding Strategies

• Cost per Click (CPC) strategy
• Cost per Mile/thousand Impressions (CPM) Strategy
• Cost per Acquisitions(CPA) Startegy
• Cost per View (CPV) Strategy
• Return on Ads Spend(ROAS) Strategy
• Target Outranking Share Strategy
• Target Search Page Location Strategy
• Maximize Clicks
• Maximize conversions
• Enhanced cost per click (ECPC) Strategy

Ad Format & Types

• Text Ads
• Dynamic Text Ads
• Call Only Ads
• Responsive Image Ads
• Video Ads (Skippable & Non-Skippable)
• Dynamic Search Ads
• Gmail Ads
• Light box Ads
• General Purpose Ads

Other targeting Methods

• Remarketing
• Affinity Audience Targeting
• In-market Audience Targeting
• Gmail Users Targeting
• Location Based Targeting
• Contextual Targeting

Conversions & Attribution Models

• Conversion Tracking Code
• A/B Testing
• First Click Attribution Model
• Last Click Attribution Model
• Time Decay Attribution Model
• Linear Attribution Model
• Position Based Attribution Model